7 Tips for Social Media Marketing

We are living in a society where social media is the king of information. Using this tool effectively can be a huge difference in how a business grows and sustains itself. Using that strategy to come up with a solid plan is very important. If you want your business to succeed, you need to know exactly how you are going to implement a successful social media plan. There are many different approaches that a company can take for their specific needs. But the points explained here can be seen as the foundation of the whole concept and help develop an effective strategy.

We are living in a society where social media is the king of information. Using this tool effectively can be a huge difference in how a business grows and sustains itself. Using that strategy to come up with a solid plan is very important. If you want your business to succeed, you need to know exactly how you are going to implement a successful social media plan. There are many different approaches that a company can take for their specific needs. But the points explained here can be seen as the foundation of the whole concept and help develop an effective strategy.

Look around and you will find every conscious human being using one social media platform or another. How we can look at this proliferation is quite subjective and a lot of opinions can be formed. However, from a business perspective, the only way of looking at social media is as a potential audience. With billions of people uniting on a single platform, only one question arises; how can I use this platform for my business’s advantage.

The power of this question is so huge that it is quickly becoming the difference between growing and failing businesses in many industries. That being said, it is never too late for any business to adapt to social media for marketing purposes. Of course, for any business that has never done such a thing before, strategizing on it can be quite daunting. Worrying about what kind of social media marketing strategy a business should adapt is actually a secondary problem at the moment. This is because the main question that a lot of businesses are still asking is that why should they even care. There is plenty of proof to answer that question, but we are going to move past that.

Let us move forward with the assumption that since you are reading this you are already ahead of the curve. And even if it is just by a little bit, the tips we are about to share will play a key role in making your social media marketing strategy practical, result-oriented, and therefore, successful.

1. Understand Your Customer’s Mindset and Decision-Making Process

A business can only be successful if they are aware of their customer’s needs. However, finding that out is not a simple one-step process. You need to develop a complete strategy, a huge part of which revolves around gathering personal data. Thanks to social media, you can gather that data quite easily nowadays. Keep in mind, you are not just trying to find out basic information like customer names and addresses. You are deploying a strategy that will bring you awareness about how your customers think. To create or retain even a single customer, you need to know exactly what kind of mindset they are carrying. Even the smallest things like their mood can change how they react to you when you approach them. Now, these are the things that you actually want to find out in order to deploy a relevant marketing strategy.

There are many tools available online that can help you gather key information, in addition to the demographic data. This data will help you identify a lot of things such as personal interests, inclinations towards different ideologies and a lot more. Using this data to develop a message that resonates with that kind of mindset is what will help you succeed in attracting interest.

2. Use the right Social Media Platform

Before you can go about thinking up ideas for a new ad, you need to ask yourself an important question. What social media platform will be the best suited for deploying your marketing material. Each platform has its specialties and approach. And each of them is also suited for a certain type of audience. Not only that, but you also need to make sure that whatever you develop matches the content style and theme of the platform as well. the biggest factor that most businesses consider is the user base. For example, Facebook has around 2 billion users active on the platform every month. Similarly, Instagram gets over 600 million users every single month and this number is growing quite fast these days. Twitter and LinkedIn, although with lower numbers, still also have monthly users in hundreds of millions.

There is detailed demographic information that you can find regarding each platform and determine which platform is the most suitable one for your company. As a general remark, for more generic, neutral content and products, you could use any of the platforms like Facebook, Instagram, Snapchat or Twitter. However, say you were sharing professional services to other businesses. In that case, you would want to target professional social media websites like LinkedIn. Even the smallest factors can change the decision you take regarding your strategy and deployment. And choosing the right one will make all the difference for your business.

3. Goals and KPIs are important

Just because we are talking about social media, it does not mean we are going to leave out the business lingo from the conversation. To make your social media marketing successful, you need to make sure you know what you want to achieve. Once you know what you want to achieve, you should not have any problem figuring out how you have to get there. For this purpose, you must set goals and KPIs for your marketing team. Let’s say your goal is to increase the level of awareness the market has regarding your brand. To do that, you will need to define clear cut objectives like double the Facebook community size, increase the level of engagement that you are getting on posts, improve website content to bring in more traffic, or perhaps even something like create content that can go viral.

All those objectives will only be met when they are measurable and that is where your KPIs come in. You need to set numerically assessable targets for your marketing team so that you can measure your strategy’s success level. This could include things like new page likes, the number of likes and comments on your posts, getting creative with hashtags to come up with something popular and catchy, etc. The purpose of doing this is to have quantifiable data that you can use to adjust and optimize your long-term strategy.

4. Create Your Starting Point – Social Media Analysis

Implementing a social media strategy without knowing what to compare it to as a base might lead to issues. For you to measure actual success, you need to find out where you are starting from. To do that, you need to analyze your presence on social media from every perspective. For this, you need to get hard statistics regarding your social media accounts. You have to come up with everything including the number of followers, average likes, comments, retweets, shares and every other possible information that you can find. All this information will help you create the benchmark that you need to beat at all costs.

Most platforms provide separate options for creating business pages and accounts. These are dedicated to business users because they also provide a lot of useful statistics regarding your account activity. However, you can expand your horizon a lot by using third-party apps that can provide you a lot of information regarding your online presence. Your website, which is also a key communication tool, can also provide you a lot of useful information and statistics. You can use this information to create a starting point and hence, create your targets as well.

5. Research Your Topics

Whatever you present to your audience will determine how they respond to you and whether you gain or lose customers. This means that the content you create must be a perfect representation of the message you want to send while being something that the audience enjoys. Perfecting that strategy requires a lot of research into what your audience’s interests are. Find out exactly what the audience would like to see from a company like you and then give them exactly that. In social media marketing, the only target is to grab the customer’s attention. And with so much content floating around, if you don’t nail it exactly, you might never get the attention of that specific person ever again.

The easiest way is to use your own social media accounts to see what kind of things your audience is interested in. This process helps clarify a lot of misconceptions as well that many businesses have about their customers. In addition to that, you can learn a lot of valuable information that you may not get from general statistics that social media platforms and your website provides. The ultimate goal of this exercise is to find out what sort of content you can come up with to attract your customers’ attention. Of course, the one thing you must not forget is that you must never copy what your competitors are doing. Having a unique selling point can benefit you a lot here.

6. Plan Your Content

If you want your social media marketing strategy to succeed, one of the most important steps is content planning. You cannot simply post random things and expect them to somehow make sense. Social media platforms are a great place to create an overall image through your content. And randomness will never let you create a solid identity. Therefore, plan what you want to post in advance by coming up with post ideas, blog titles, themes, and other such key steps.

The title of your post is one of the most important parts of the whole content. It is the sentence that a person reads to decide whether or not it is worth reading the whole post. Make sure you write something that is catchy and yet, is able to speak to the customer in a personal manner. It is that kind of connection that you need to bring them in.

Another thing that you must consider is a posting timetable. The more consistency you will have in your post timings, the better the engagement you will have. Platforms are constantly matching people with the type of content they consume. This also includes the time they do it. If you use a specific time for posting every single item and create uniformity, you will see its benefits very quickly. The people who are genuinely interested in your content will automatically start seeing your content at the top of their feeds because you will be posting at the same time when they are online.

7. Talk to Your Customers

There is nothing better than having a direct conversation with your followers or customers. They will provide raw feedback on all your activities and this data is invaluable for you. And we mean that not just from a social media marketing perspective, but also for the overall business strategy. To do that, you need to make sure you engage with as many people as you possibly can, preferably all, who comment on your posts or blogs. This will not only give you a direct insight into their thoughts but also allow you to send a much more impactful message through direct conversation.

Gauge and Grow

All these tips are meant to help you steer your social media marketing ship in the right direction. The only way it will benefit you is if you keep using them constantly and keep updating your course in the right direction. However, we understand that it may not be possible for a lot of companies to do all this on their own. However, they can still meet their targets by hiring a professional organization like edirect that can help create a strategy for them. Professional firms like that can make a big difference and it is worth giving that a shot as well.

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